Rolling Sonoma County hills at golden hour
Hanna Center

An application for

Hanna Center

For Hanna Center - Sonoma, CA

Marketing that moves people.Right here at home.

A personalized introduction from Peter Tarrant, candidate for Marketing & Events Manager.

About Peter

A marketer, a neighbor.

I've spent 12+ years in B2B tech marketing, leading multi-channel campaigns, events, content, analytics, email programs, social strategy, and vendor relationships.

I'm also a Sonoma County community member: a volunteer with Sonoma Family Meal and active in the Knights of Columbus.

This is a deliberate move, from tech to mission-driven, local work. I want my craft to serve a place I already love.

Why Hanna

Not just a career move. A community commitment.

Hanna Center's work with young people and families is the kind of mission I want my mornings to be in service of. I'm looking for work that matters locally and personally, where the impact lives down the road, not across a dashboard. That's Hanna.

Skills, mapped to the role

Where my experience meets Hanna's needs.

What I bring

Multi-channel campaign execution

For Hanna

Email newsletters, social media, donor communications

What I bring

Events coordination & vendor management

For Hanna

Signature fundraisers and campus events calendar

What I bring

Analytics & reporting

For Hanna

Web, email, and social engagement metrics

What I bring

Content & copywriting

For Hanna

Website copy, internal communications, signage

What I bring

Adobe Creative Suite

For Hanna

Graphic design projects across channels

What I bring

CMS & email platform fluency

For Hanna

Website maintenance and email campaigns

90-Day Vision

A thoughtful first quarter.

Days 1-30

Listen and learn

Audit existing channels, meet the team, and understand the events calendar and donor communication cadence.

01

Days 31-60

Quick wins

Tighten social media consistency, refresh email templates, and establish a shared content calendar.

02

Days 61-90

Build momentum

Launch one signature campaign tied to an upcoming fundraiser and present an analytics dashboard to leadership.

03

One Big Idea

A thought for Hanna's social presence.

Hanna Center has a powerful story to tell about young people whose lives have changed because of this community. A monthly "Hanna Moment" social series, spotlighting milestones, staff, and community partners, could deepen engagement and grow donor affinity without a big budget.