
An application for
Hanna Center
For Hanna Center - Sonoma, CA
Marketing that moves people.Right here at home.
A personalized introduction from Peter Tarrant, candidate for Marketing & Events Manager.
About Peter
A marketer, a neighbor.
I've spent 12+ years in B2B tech marketing, leading multi-channel campaigns, events, content, analytics, email programs, social strategy, and vendor relationships.
I'm also a Sonoma County community member: a volunteer with Sonoma Family Meal and active in the Knights of Columbus.
This is a deliberate move, from tech to mission-driven, local work. I want my craft to serve a place I already love.
Why Hanna
Not just a career move. A community commitment.
Hanna Center's work with young people and families is the kind of mission I want my mornings to be in service of. I'm looking for work that matters locally and personally, where the impact lives down the road, not across a dashboard. That's Hanna.
Skills, mapped to the role
Where my experience meets Hanna's needs.
What I bring
Multi-channel campaign execution
For Hanna
Email newsletters, social media, donor communications
What I bring
Events coordination & vendor management
For Hanna
Signature fundraisers and campus events calendar
What I bring
Analytics & reporting
For Hanna
Web, email, and social engagement metrics
What I bring
Content & copywriting
For Hanna
Website copy, internal communications, signage
What I bring
Adobe Creative Suite
For Hanna
Graphic design projects across channels
What I bring
CMS & email platform fluency
For Hanna
Website maintenance and email campaigns
90-Day Vision
A thoughtful first quarter.
Listen and learn
Audit existing channels, meet the team, and understand the events calendar and donor communication cadence.
01
Quick wins
Tighten social media consistency, refresh email templates, and establish a shared content calendar.
02
Build momentum
Launch one signature campaign tied to an upcoming fundraiser and present an analytics dashboard to leadership.
03
One Big Idea
A thought for Hanna's social presence.
Hanna Center has a powerful story to tell about young people whose lives have changed because of this community. A monthly "Hanna Moment" social series, spotlighting milestones, staff, and community partners, could deepen engagement and grow donor affinity without a big budget.